Hanley Wood's Pool Group comprised of POOL and SPA NEWS and AQUATICS INTERNATIONAL delivers a strategic platform of data and media products to enhance your business objectives.

Connect With Our Audience – Your Target

POOL and SPA NEWS subscribers are decision-makers – the builders, retailers and service techs that purchase, specify and recommend products. If it matters to aquatics professionals, you’ll find it in the AQUATICS INTERNATIONAL media network. Our coverage and reach are unparalleled, providing industry professionals with in-depth, targeted information about designing, building, maintaining, promoting, managing and outfitting aquatic facilities. We connect you to important industry pros who are looking to specify & purchase your products and services.

Digital Edition Recipients
In Person Event Attendees
Social Engagements
Monthly Newsletter Engagements
Monthly Page Views
Non-Qualified Digital Recipients
Qualified Print & Digital Subscribers
Total Universe
Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: qualified print subscribers, qualified digital-only subscribers, non-qualified digital subscribers, newsletter recipients, monthly page views, social media likes/ members/followers.

Inform, Connect and Activate Your Marketing Efforts


Brand Engagement through Data-Driven Content   Fusion is the Award Winning Sponsored Editorial platform at Hanley Wood. Branding sees a new dawn when its driven … Read More ❯

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Branded Content Solution   Native Intel is Hanley Wood’s native advertising platform. Native Intel is a branded content solution to tell your story and speak … Read More ❯

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Executive Programs

Hanley Wood delivers the complete range of marketing, content and data services to help you get the most from your event investment and drive your most important marketing goals.


  • U.S. Pool Market Report Session at International Pool | Spa | Patio Expo | October 31 – November 2 | Mandalay Bay | Las Vegas
    At this special event during the International Pool Spa Patio Expo, POOL and SPA NEWS and Metrostudy will give an update on the latest outlook for the pool industry. This session will provide an update of its residential pool industry research and reports that rank the best pool markets in the country and their performance so far in 2018.