Hanley Wood's Pool Group comprised of POOL and SPA NEWS and AQUATICS INTERNATIONAL delivers a strategic platform of data and media products to enhance your business objectives.

Connect With Our Audience – Your Target

POOL and SPA NEWS subscribers are decision-makers – the builders, retailers and service techs that purchase, specify and recommend products. If it matters to aquatics professionals, you’ll find it in the AQUATICS INTERNATIONAL media network. Our coverage and reach are unparalleled, providing industry professionals with in-depth, targeted information about designing, building, maintaining, promoting, managing and outfitting aquatic facilities. We connect you to important industry pros who are looking to specify & purchase your products and services.

Digital Edition Recipients
In Person Event Attendees
Social Engagements
Monthly Newsletter Engagements
Monthly Page Views
Targeted Digital Recipients
Print Subscribers
Total Universe
Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: print and digital subscribers, targeted digital subscribers, newsletter recipients, monthly page views, social media likes/ members/followers.

Inform, Connect and Activate Your Marketing Efforts


Brand Engagement through Data-Driven Content   Fusion is the Award Winning Sponsored Editorial platform at Hanley Wood. Branding sees a new dawn when its driven … Read More ❯

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Branded Content Solution   Native Intel is Hanley Wood’s native advertising platform. Native Intel is a branded content solution to tell your story and speak … Read More ❯

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Executive Programs

Hanley Wood delivers the complete range of marketing, content and data services to help you get the most from your event investment and drive your most important marketing goals.


  • Pool and Spa CONNECTIONS
    September 16-18, 2020| Scottsdale, AZ
    Pool and Spa CONNECTIONS is designed to foster relationships. Pool builder–supplier interaction is the mission of Pool and Spa Connections. In fact, the program is engineered to bring top suppliers together with qualified specifying management for up to 12–24 pre-arranged meetings. These encounters will enable valuable discussions that position your company and its products as proactive solutions for important, targeted specifiers. And the rest of the time you will rub shoulders with all the attending specifiers at meals, receptions, and programs focused on new products, technologies, and other innovations in pool design and construction.
  • HIVE
    December 2020| Austin, TX
    HIVE is the incubator for innovation and disruption. Immerse yourself with the best and brightest minds from an array of industries who are passionate about design, strategy, and profitability to stimulate new ideas and shape the future of how people live, work and play.