News & Intel

Hanley Wood Announces Napoleon Fireplaces as Marketer of the Year

Home Fireplace Manufacturer Takes Top Prize in 2018 Brand Builder Awards

WASHINGTON, D.C. (February 20, 2019) – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, design and commercial construction industries has announced that Napoleon Fireplaces has been selected as the 2018 Brand Builder Awards Marketer of the Year. The award was presented at the Market Leaders Dinner, held yesterday in Las Vegas on February 19, 2019.

“We are thrilled to recognize Napoleon Fireplaces as Marketer of the Year,” said Jeff Meyers, CEO of Hanley Wood. “Their comprehensive trade marketing campaign uncovered the emotional connections made with specific areas of the home and provided trade professionals with an in-depth understanding of how space design and corresponding amenities can increase home appeal.”

The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.

“Napoleon is immensely honored to have been named the Brand Builder Awards’ 2018 Marketer of the Year,” said Stephen Schroeter, Co-CEO of Napoleon. “By conducting new research that hadn’t previously been explored, we were not only able to gather an enormous amount of content for a fully integrated marketing campaign, but more importantly, we also had the opportunity to provide valuable insights that our industry partners can use to help build their businesses.”

“As a company, Napoleon’s vision is to inspire and enhance the most memorable experiences people enjoy in their homes,” said Dave Brown, partner and account director at Napoleon’s marketing agency, Hoffman York. “When developing this campaign, we started with the theory that certain areas of the home, and their accompanying products, contributed more to the quality of life than others. The research we conducted proved this theory true, reflecting homeowners’ powerful emotions relating to specific attributes of the home, including fire features. We were able to apply those emotional insights to our marketing campaign, both adding value to Napoleon’s customers and ultimately supporting the company’s vision.”

About the Napoleon Group of Companies
Napoleon is North America’s largest privately owned manufacturer of quality gas, electric and wood fireplaces, gourmet gas and charcoal grills, outdoor living products and a complete line of furnaces and air conditioners. The company with main operations in Crittenden, Kentucky, and Barrie, Ontario, began in 1976 when a small steel fabrication business launched by Wolfgang Schroeter started manufacturing steel railings. Since then, Napoleon’s commitment to producing quality products combined with honest, reliable service has been the successful framework to the rapid growth of the company, which now operates out of multiple facilities worldwide comprising 1.4 million square feet of space, and employs more than 1,400 associates. For more information, visit

About Hoffman York
Hoffman York is a full-service independent advertising and marketing communications agency headquartered in Milwaukee offering a full suite of award-winning services, including advertising, digital strategy and development, research and analytics as well as earned, social and paid media. To learn more about Hoffman York visit or follow on LinkedInTwitter and Facebook.

About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in six categories, ranging from advertising campaigns to website design to channel marketing programs.

About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database – powered by Metrostudy – the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit