Marketing & Industry Insights

News & Intel
Metrostudy Releases Q3 2018 New Pool Index (NPI) — Economy Keeps Pool Industry Busy in 2018, Some Moderation on the Horizon

WASHINGTON, D.C. (November 27, 2018) — Metrostudy, a Hanley Wood company, announced today the release of its third quarter 2018 New Pool Index (NPI), detailing … Read More ❯

Marketing Insights
Social Media Summit: Most Popular Webcast of the Year

A webcast and survey regarding social media marketing usage and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The … Read More ❯

Marketing Insights
[Mobile Marketing Playboook] Going Mobile: Why Your Marketing Mix Must Include a Smartphone Strategy

It’s no secret that mobile technology continues to shape the way we live and work. Today, about 95% of Americans own a cell phone of … Read More ❯

Marketing Insights
[Whitepaper] Account-Based Marketing: Your Secret Weapon to Drive Demand and Fuel Sales

If you’re like most building product manufacturers, you likely use a variety of marketing techniques to cater to the specific needs of your prospects and … Read More ❯

Marketing Insights
[Event Marketing Playbook] Corporate Events

At every stage of the buyer’s journey, marketers have numerous opportunities to engage customers and prospects with various messaging  that should be delivered in many … Read More ❯

Marketing Insights
[Event Marketing Playbook] Laying the Foundation for a Strong Relationship

As a marketer today, it is getting increasingly difficult to grab the attention of your prospective customers. Digital mediums have put the control of the … Read More ❯

Marketing Insights
[WHITEPAPER] The Power of Brand Activation with Data-Driven, Trusted Content

Most businesses have come to recognize the many rewards of creating valuable, informative content. However, there is an equally large number of rewards associated with … Read More ❯

Marketing Insights
[WHITEPAPER] Lead Generation: The Key to Supercharging Your Sales Engine

Today’s building product manufacturers are charged with sales pipeline goals that are among the most aggressive seen to date. This has become the new norm … Read More ❯

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